3 Irish Video Advertising Examples

Video marketing is an important part of marketing your brand. It is a great way to get your brand well known and liked by viewers, but it needs to have certain characteristics to make it good and it needs to focus mainly on establishing the brands personality. Here are some brands that do this well:

Aldi– Aldi show their cheerful brand personality in their advert with Paul O’Connell and the young boy. In the ad the boy is saying the ‘Fear of God’ speech,(The speech that Paul O’Connell said to his Irish teammates in the Rugby Six Nations in 2007.)  Then he walks onto the pitch where he is greeted by Paul O’Connell saying “I’ll take it from here.”  This really shows Aldi wanting people to view their brand in humorous light.  Another smart technique they used is having such a inspirational Irish sports icon feature on the advert. This will make people really engage and take notice of the ad due to this public figure. People like Paul O’Connell, he is not a controversial figure and he is viewed by the public as heroic due to his years contribution to Irish Rugby, this makes him the perfect person to have attached to their brand. At the end of the advert they say that a school has the chance to win a training session with Paul, we can see that they are focused on getting people interested in their brand and making their brand liked rather than having an advert with all of their items and prices focusing only on a sale.

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Meteor– In Meteors latest advert they show their jolly and humorous side. The advert shows three couples and each one is hinting to their partner what they want for Christmas in a funny way.

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They call the ad the Hintmas ad, and use the hashtag #hintforme. They use humor to try and sell their product. For example one man is hinting to his girlfriend that he wants Meteor’s ‘all you can eat data’ deal for Christmas. So as well as  trying to get customers to join Meteor and get this offer, they are also show the cheerful side of their brand. This is a good idea to promote your brand and latest offers, but also get people interested in your brand and emphasize your brand personality to the public.

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Oreo– Oreo do video marketing very well. They published a very good example of video marketing last year that played on Irish television. The advert was called the Oreo vampire wonderfilled ad, it was a cartoon ad that told a story through a very catchy song. The song was wondering if giving Oreo’s to a vampire would make him crave milk with his Oreo’s instead of blood. The song is very upbeat and catchy, which is a perfect song to have featuring in an advert. Using a catchy song in an advert helps brand recognition because the public will enjoy the song and find it catchy, and perhaps wont be able to get the song out of their head. Therefore you are giving your brand a lot of publicity and people will start to crave your product if something linked with it is constantly on their mind.

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The use of a cartoon and a song also suggest they are targeting towards the younger audience because Oreos are generally more popular with younger people. The advert is therefore not too serious, or long and boring, instead it shows the more lively, fun aspect of their product. Along with this ad they also have a chain of other cartoon ads like this one, also featuring a catchy song sung by the same artist. The other ads feature a different character for example The Big Bad Wolf and again wondering would the story about The Three Little Pigs be different had he been given some Oreo’s. Due to the fact they have a chain of similar adverts, it gets people to recognize the advert straight away when it comes on and know that the ad is for Oreo’s.

We look forward to many more Irish adverts that these brands produce!

3 great brands on Twitter

How you present yourself on social media is vital for your brand, due to the fact nowadays almost everything is based around social media. A great social media platform to show off the character of your brand is Twitter, and here are three brands who demonstrate this perfectly!

Haribo– Haribos twitter page emphasizes the brands image- that is it a fun brand and not a serious one, it portrays this through its use of humour in the tweets and funny pictures that they put up, which always includes their jellies.

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we can see their target audience is a mixture of young and old with these tweets, they try to aim it in between so their product is not just seen for one age group.

The purpose of their account is to advertise their brand further, to get people to follow their brand and like their brand so they will purchase their product. Also to get people to crave their product by adding images of their sweets in their tweets, like in their tweet below, they also added creativity to the tweet.

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Their biography on their their account is a nice touch because it is their slogan that everyone knows and it rhymes. Their profile picture is their Haribo ‘mascott’,the bear that everyone knows well- this is a good idea because they are easily recognizable to people as soon as they see their picture.

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A really important thing when promoting your brand on social media is to make sure you make proper contact with the public e.g. interact by replying to tweets etc. Haribo are good at this and not only do they reply but they reply with humour making them a liked brand with a light hearted,fun approach.

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It is important for every brand to do this so that you are popular to the public and they know you care enough to answer them.

Another good thing about their account is the link to their official website in their bio. It is an advantage to your brand to do this so that people can easily access your product and purchase it.

Nutella– Nutella is a very clever brand due to how they make people perceive their brand. They try to advertise the brand as a nutritious healthy product by showing Nutella at the breakfast table, portraying it as a healthy breakfast option along with pictures of strawberries and blueberries etc.

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Most of their content is creative videos, showing designs on pancakes, waffles etc using Nutella. The video also features jolly music, all of these positive happy video and tweets they share makes them come across o the public as a happy and fun brand. They also share witty and light humour picture tweets, always featuring a jar of their Nutella with a funny phrase.

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We can tell by its content that Nutella is aiming more towards the younger audience because they know that Nutella is more popular with the younger people. We can see evidence of this again in their creative videos and pictures. Like the picture below for example, they are customizing the tweet around Halloween to connect with the younger users, and perhaps the adults of children to show them that this is a product that kids love.

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We can see that their clear purpose is to try and encourage people on Twitter to include Nutella in their daily lives by showing all the ways it can be used.

In their biography, they use persuasive language by calling themselves ‘the best hazelnut spread in the world.’  By calling their brand the best, they are suggesting that you do not need to look any further than their brand, it satisfies all needs and there is no other brand like theirs. They want to emphasize the fact that their brand is the original Hazelnut spread and better than any of their competitors. Since Nutella is a very well known brand worldwide, it is so important to have a good profile picture that the public can easily identify you by, Nutella go plain and simple by using a white background and their famous regular sized jar of Nutella. This way when Twitter users see their page they know straight away it is Nutellas official Twitter page.

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Netflix – Netflix, alike Nutella is also a clever brand on Twitter. Netflix is a worldwide brand and is popular in many countries. For this reason, they have a number of Netflix Twitter pages depending on the country, for example their is a Neflix US, Ireland and UK, Brazil, Middle East and also a separate Netflix help page. Due to the brand being so popular this makes it accessible to different people from different countries, also trends and shows on Netflix in the US may be different to those on the Irish and UK Neflix. This way each page can focus primarily on their particular location. A seperate help page is also a huge plus, all customers can direct themselves to their help page with any queries or problems and know that they will get an answer.

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When most people start watching a series or an episode on their site that they become an addict in the way that they are glued to the show and cannot stop watching it. Netflix can see what shows are most popular in each country, so their content is full of tweets that some what relate to how people think,  they are humorous and lighthearted and they are also aimed more towards the older audience e.g. teenagers and adults, however Netflix caters for all ages with shows for kids on it aswell.

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Netflix are very good when it comes to replying to peoples tweets, this is a vital tactic for any brand because people like to feel like they are being noticed and listened to by the brand, and the best way to achieve a positive relationship is to keep in contact with your customers as best you can.

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The purpose of their account is to advertise and promote the latest movies and tv series that they have recently added to Netflix. This is a good idea to inform people when something new comes on, people can then retweet the tweets and pass it into their friends so that they are then reaching potential customers aswell as customers they already have.

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Their profile picture on Twitter is their brand logo which appears on their app and all their other social media pages, straight away people know that it is Netflix because everyone is aware that this particular logo represents their brand. Their bio gives people a link to reach their help page, this way customers know exactly where to go with any questions they may have and this page is used only for customer service issues. There is also a button here that lets users easily tweet Netflix.

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There is also a link to their official Netflix page on their Twitter page, and when you click this page it brings you to the home page of their site which advises you to ‘sign up free for a month trial’ or else sign in if you are an existing customer. Here, they are really focuses on attracting new customers to their site and using this an irresistible offer that lets you test out the website before you even have to pay. This is a brilliant marketing strategy by Netflix because they know that more than likely after customers sign up, they will start watching series and get hooked on them and not be able to just give up Netflix after the month and therefore they will start to pay the monthly charges for the service.

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Netflix cover photo is a nice touch to have on display when people enter their Twitter page, they see this and Netflix cover photo advertises their own newly added tv show that is ‘now streaming’ on their site. They add in the fact that it is a ‘ Neflix original series’ so that they can show people that they wont find this tv show anywhere else besides on Netflix which reels in many customers who may be interested in starting to watch this.

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The following are all the best ways to promote yourself as a brand on Twitter, as seen by brands who capture the social marketing techniques in a nutshell!

5 tips to improve your Facebook page

Promoting and advertising is so important for the success of your business. Before, a company or brand would promote themselves by having an engaging ad on tv, or an eye catching ad on a newspaper or magazine. However, usually people will change the channel, or leave the room for the ads etc, this puts a great strain on the company for advertising their product/ service.  Nowadays social media has a huge presence in our lives, and when times and people change, businesses need to change also. Online advertising is now the most effective way to advertise. With facebook being one of the most popular social media platforms, it is a huge plus for every business to advertise themselves on the site. So here are some top tips to take on board when marketing your product/ service on your facebook page!

  1. Ensure your page is a business page and not a friend request account.desire

This is so important for all businesses to remember. Consumers are not going to go to the trouble of adding your companies facebook page, you need to make life as easy as possible for the customers and you need to reach out to them not the other way around. so make sure your page is customer friendly by having a facebook page that online customers can simply ‘like’. This way they get to see all of your offers and promotions at the touch of a button, and encourage people they know to engage with your page too. An example of a company that practices this is a local business called Touch Of Elegance .

2.ensure your profile picture identifies the brand of your company.u-b

How consumers identify your company brand is vital for every business. So when on social media its very important that your profile picture tells the customers straight away who you are, without even having to click on to your page. This will immediately attract potential customers but also brand loyal customers who are already familiar with your brand, to your page. The profile picture for Uncle Bens above is obviously not a suitable image for your page, it does not clearly identify who you are as a brand or what you are offering.

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A better example of a brand with a clear profile picture is pringles. Instantly customers can see this very well known brand by looking at their profile picture, and know exactly what they advertise.

3.Have an image of google maps in your about section along with the address.t-o-e

When customers come across a businesses page on facebook and are interested in what that business is offering, the first thing they tend to do is check where your business is located. If they do not know exactly where your business is, they will forget about your company and go and look elsewhere for another business offering the same thing. This is why your facebook page should always have the address of your business in the about section. To make it easier for customers and more appealing to them, you should go out of your way to show them exactly where you are situated by having an image of google maps also in the about section. This is a sure way to lure customers in with a completely hassle free way for them to locate your business.

4.Have an engaging cover photo.dawgJust like its important to have a good profile picture, the cover photo is just as significant. Your cover photo needs to be engaging and lively rather than dull and boring. Instead of just having your brand name in it, have what you represent in it.Whether that is excitement, fun, humour etc. For example the cover photo above for D.A.W.G shows a representation of different adorable dogs that will immediately catch the attention of any dog lovers you may be wanting to attract. What you should avoid is cover photos that are not striking to the people visiting your page.

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Here, we have an example of a cover photo from Core that lacks the same engaging qualities as the other cover photo above. It is not only important to just attract people to your page, but it is also crucial to keep them interested when they are on your page.

5. Promote your website and your other social media pages in the about section.

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When you are a company selling a product or service, your facebook page is just a way of making your brand known to customers. You want them to see what you have to offer, but also quite obviously you want them to purchase your goods/ service. Therefore you need to have a link of your company website in your about section. Soon enough all your potential customers will find themselves on your website and they will not have to look any further for the things you have to offer. It is also a good idea to show customers that you are up to date on social media by having links to your other social media sites. This ensures that these customers (and new customers alike) can see your ads on all of their social media accounts, and if your brand is never out of sight then it is never out of mind either, what better way to market your brand. Boohoo demonstrates this perfectly here.

 

 

So there are the 5 essentials I think that every existing and upcoming business needs to follow to be successful in the advertising world as we know it today. Thanks for reading!

About Lauren Roche

Hi I’m Lauren Roche. I am currently a marketing student in CIT. I am from Cork. I went to St. Aloysius College Carrigtwohill secondary school.

I enjoy going for walks with my dogs & travelling. My favorite place I’ve visited so far is New York in the US. I have been to many fascinating places before for example China, Japan, Sweden and also many beautiful countries in Europe. I hope to do a lot more travelling in the future and see more places like Thailand, Australia, Croatia etc.

I am living in Cork, I have been living here for 17 years. It is a lovely county, filled with many nice buildings, restaurants etc. My favorite restaurant is Scoozis.